a new vision for old frames

We're reframing the life cycle of readers - Because you
shouldn't have to compromise the future for a moment of clarity.

We're opti-mistic

It's at the heart of our brand and influences every decision we make.
The path to a zero-waste future begins with a single step.

PEOPLE

Reuse

In partnership with the Lion's Club, we help refurbish and redistribute old frames to those in need, keeping them from becoming one of the four million pairs that end up in landfills each year.

PRODUCT

Reduce

Using GRS certified fully-repurposed TR-90 materials, our Recycled Frames incorporate a completely circular production model and are traceable from beginning to end (and beginning again!)

Planet

Recycle

We've partnered with TerraCycle (a leader in recycling the hard to recycle) to give your old frames, lenses and hinges new life. The result? Frames transformed into running tracks, playgrounds, and more...

Frames made from

100% recycled material

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