LOOK OPTIC Privacy Policy and Notice

LOOK OPTIC, LLC’s. d/b/a LOOK (“we”, “our” or “us”) wants you to know about the information we collect and use when you visit our website, either on your computer or mobile device. We know that you expect us to take reasonable steps to protect your Personal Information from unauthorized access and use. To that end, we follow all applicable laws and developed this Notice and the following Privacy Policy.

This Privacy Policy describes our internal policies and procedures for collecting, using and disclosing your Personal Information on www.lookoptics.com (the “Site”) and the services, features, content, applications, and products we offer (collectively with the Site, “the Services”). When you use our Site and the Services, you acknowledge this Notice and accept and consenting to the terms of this Privacy Policy.

What categories of information do we collect?

When you visit our Site and use the Services, we receive information about you from various sources, including when you (1) register for the Site and the Services by creating an Account (“Account”); (2) use the Services in general; and (3) use third party websites and services. The information we collect fits into three categories: (1) Aggregated Non-Personal Information, (2) Personal Information, and (3) information collected by Cookies, Web Beacons and other Technology, all of which you voluntarily provide when you visit our Site or use the Services.

  • Aggregated Non-Personal Information

The statistical information we collect about how both unregistered and registered users, collectively, use the Services is called Aggregate Non-Personal Information. Aggregate Non-Personal Information does not uniquely identify an individual or groups of individuals. It is maintained by us in the aggregate, so we do not know the identity of any particular user or groups of users.

Regardless of your browser’s “Do Not Track” setting, to improve your website experience, we may monitor how many users visit our website, how many use mobile devices access our website, how users navigate through our website, a user’s Internet Service Provider, and which Internet browsers are used to access our website. This statistical information is not Personal Information and cannot be tied back to you, your Account or your web browser.

  • Personal Information

Personal Information means any information whether used alone or in combination with other information that can be used to identify, contact or locate an individual or groups of individuals. It includes personally identifiable information like your first name, initial, or last name, home address and telephone number, government issued identification numbers, bank routing and accounting numbers, email addresses, user names, passwords, security question answers, and customer service account numbers. This Privacy Policy also covers our treatment of any Personal Information that our business partners share with us or that we share with our business partners. We gather that kind of information when you use or access the Site and the Services.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications (“Third Party Services”) that you elect to access through the Site and the Services or to individuals that we do not manage or employ. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.

  • Information Collected by Cookies, Web Beacons, and Other Technologies

We may use “cookies” and analogous technologies such as web beacons, JavaScript, pixel tags, locally shared objects, and clear GIFs to collect information that allows us to provide a more convenient experience for you.

Cookies: A “cookie” is a small bit of record-keeping information that websites often automatically store on a user's computer. Our cookies do not collect or Personal Information. We do, however, use cookies to identify that your web browser has accessed aspects of the Services and may associate that information with your Account if you have one. Typically, cookies are used to quickly identify your computer or mobile device to “remember” you.

Web Beacons, pixel tags and clear GIFs: A web beacon, JavaScript, pixel tag, or clear GIF is an electronic image allowing us to count users who have visited certain pages on our website. Web beacons, like cookies, do not collect Personal Information.


Most browsers are programmed to accept cookies or other similar technologies, but have an option to turn off the cookie feature. Depending on the sophistication of your browser, it may also give you the option to be notified you when you receive a cookie and an opportunity to accept or decline it. Declining a cookie, or similar technology, may affect your ability to use certain features on our Site. You may stop accepting cookies from a particular website, or by changing your browser’s settings, which are usually found in the “options” or “preferences” menu. You may also visit AboutCookies.org for instructions, by browser type, regarding how to control your cookies’ settings within your browser.

We do not collect Personal Information about your browsing habits over time and across third-party websites or online services. However, our website contains links and icons to other websites, including social media sites, and we do not control their collection or sharing of information about you. Refer to the below Linked Websites and Online Web Services section for more information.

how and why do we obtain your personal information?

The information we gather enables us to personalize, improve and continue to operate the Site and the Services. In connection with certain aspects of the Services, we may request, collect and/or display some of your Personal Information. We collect the following types of information from our users.

  • Account Information

When you create your Account, you provide information that could be Personal Information, such as your username, password and email address. You acknowledge that this information may be personal to you, and by creating an account and providing Personal Information to us, you allow others, including us, to identify you and therefore may not be anonymous. We may use your contact information to send you information about our Services, but only rarely when we feel such information is important. Although you may unsubscribe from these messages through your Account settings, we reserve the right to contact you when we believe it is necessary, such as for account recovery purposes.

  • Financial Information

We do not currently collect financial information, such as your payment method (valid credit card number, type, expiration date or other financial information); that information is collected and stored by our third party payment processing company (the “Payment Processor”), and use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy policy.

  • IP Address and Other Automatically Collected Information
  1. We automatically receive and record information from your web browser when you interact with the Services, including your IP address and cookie information. This information is used for fighting spam/malware and also to facilitate collection of data concerning your interaction with the Services (e.g., what links you have clicked on).
  2. Generally, the Site automatically collects usage information, such as the number and frequency of visitors to the Site. We may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Services so that we can analyze and improve them.
  • Email Addresses and Communications

Email communication gives us another convenient method to communicate with our customers, including responding to your inquiries. By sending us an email, we will consider your email as consent for us to reply to you via email. To improve our customer service, you may also receive a confirmation of receipt when you open an email from us.

We may use email to periodically inform you about sales or discounts and new products and services. You will receive emails from us (or our authorized third-party agent) if you have signed up to receive email notifications or if you have requested certain information.

Communications relating to your Account will only be sent for purposes important to the Services, such as password recovery.

  • Information Collected Using Cookies for Interest Based Communications and to Measure Interactions

We may use cookies, web beacons (also known as action tags or single-pixel gifs) (collectively “cookies”), and other technologies. In addition to using cookies to enable our serves to recognize and remember your web browser and tell us how and when you visit the Site, we use cookies for two purposes:

Interest-Based Communications: Cookies also enable us to learn about what interest-based communications you see and click, as well as other actions you may take on our Site. This allows us to provide you with more useful and relevant communications. We do not associate your interactions with unaffiliated sites with your identity in providing you with interest-based communications.

Interest-based communications from other advertisers or third parties may also use cookies to measure the effectiveness of their ads and to personalize ad content. We do not have access to or control over cookies or other features advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by our Privacy Notice. Please contact them directly for more information about their privacy practices.

To find out more about these types of communications and ways to opt-out with participating companies who have enabled interest-based communications, consult with AboutCookies.org or the Digital Advertising Alliance, http://www.aboutads.info/choices/.

Measuring Interactions: Emails, digital ads displayed on third-party websites, social media messages, and other electronic communications we send to you may contain pixel tags enabling us to track your usage of an electronic communication, including whether you opened the communication or followed a link in such communication (if any).

Targeted Communications on Social Media Sites

We use social media sites like Facebook and Twitter to communicate about our programs and services. You can follow us on these social media sites to receive regular updates. These social media sites also allow us to target ads to you using the personal information they maintain about you, even if you do not specifically follow us on their site. We may target ads to you using information such as cookies, pixels, zip codes, and interests. We may also target communications to you using Personal Information we maintain, such as your email address or phone number.

You will only see our targeted ads if you agreed to receive this type of communication through your social media provider. You may be able to disable some or all of the advertising targeted to you on a social media site by adjusting your privacy settings on their site.

  • Facebook: https://www.facebook.com/settings
  • Twitter: https://twitter.com/settings/security
  • LinkedIn: https://www.linkedin.com/settings/
  • Instagram: https://help.instagram.com/116024195217477/
  • Social Login Option

To assist with logging in to the Site, we may provide the option for identifying yourself by using a social media login, such as Facebook, instead of (or in addition to) a LOOK OPTIC login. If you choose to use a social media login, the social media provider you select will send us only the data we need to verify your identity, which typically includes only your first and last name, and primary email address. The exact information provided to us by your social media provider will be clearly disclosed at the time you choose to use the social media login. You may choose to discontinue the use of the social media login at any time; however, if the social media login is your sole means of accessing the Services, you will need to create a separate LOOK OPTIC login and password if you wish to continue to use the Services on our Site.

HOW, AND WITH WHat third parties, if any, IS MY INFORMATION SHARED?

The Services are designed to help you share information with others. As a result, some of the information generated through the Services is shared with third parties.

  • Information About Your Activity

Registered users may have some of the information about their activity on and through the Services associated with their Accounts. Unregistered users will not have this association, but information concerning their use of the Services (such as what pages they have visited) may be tracked anonymously through the use of cookies and stored by us.

  • IP Address Information

While we collect and store IP address information, that information is not made public. We do at times, however, share this information with our partners, service providers and other persons with whom we conduct business, and as otherwise specified in this Privacy Policy.

  • Information You Elect to Share

You may access other Third Party Services through the Services by clicking on links to those Third Party Services from within the Site. We are not responsible for the privacy policies and/or practices of these Third Party Services, and you are responsible for reading and understanding those Third Party Services’ privacy policies. This Privacy Policy only governs information collected on the Services.

Likewise, information you post to a public forum, such as social media, a blog, chat room, or wiki, is available to all users accessing these sites. Any information you share is available to any user and may be read, collected, or used by other people for any purpose, including sending you unsolicited information. We are not responsible for any information you provide to other individuals or post on these websites. To protect your information from potential misuse, we recommend never sharing your Personal Information with anyone who you do not trust.

  • Aggregate Information

We share Aggregate Non-Personal Information with our partners, service providers and other persons with whom we conduct business. We share this type of statistical data so that our partners can understand how and how often people use our Services and their services or websites, which facilitates improving both their services and how our Services interface with them. In addition, these third parties may share with us non-private, aggregated or otherwise non Personal Information about you that they have independently developed or acquired.

  • Financial Information

We do not currently collect financial information because that information is collected and stored by our Payment Processor. However, we may from time to time request and receive some of your financial information from our Payment Processor for the purposes of completing transactions you have initiated through the Services, enrolling you in discount, rebate, and other programs in which you elect to participate, protecting against or identifying possible fraudulent transactions, and otherwise as needed to manage our business.

  • Information Shared With Our Agents

We employ and contract with people and other entities that perform certain tasks on our behalf and who are under our control (our “Agents”). We may need to share Personal Information with our Agents in order to provide products or services to you. Unless we tell you differently, our Agents do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us. By using our Site or the Services, you consent to our sharing of Personal Information with our Agents.

  • Information Disclosed Pursuant to Business Transfers

In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Personal Information as set forth in this policy.

  • Information Disclosed For Our Protection and the Protection of Others

We also reserve the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, including, but not necessarily limited to, a lawfully issued subpoena or similar legal process; (ii) enforce and investigate potential violations of LOOK OPTIC’s Terms of Service and protect our rights; (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

  • Information We Share With Your Consent

Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.


We share your concerns regarding the safeguarding of your Personal Information.

As a preliminary matter, you protect Your Account information with a password. You are responsible for preventing unauthorized access to your Account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your Account.

We follow generally-accepted industry standards and maintain reasonable safeguards to assure the security, integrity, and privacy of your Personal Information in our possession. The Personal Information provided to or collected by us through your use of our website is stored in secure operating environments not available to the public. We do not guarantee or warrant that such techniques will prevent unauthorized access to any Account, Personal Information, or other information about you that we store. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.


If you are a registered user, you can access information associated with your Account by logging into the Services. Registered and unregistered users can access and delete cookies through their web browser settings.

California Privacy Rights: Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: LOOK OPTIC, LLC 283 Bronwood Ave, Los Angeles, CA 90049.


Should you ever decide to delete your Account, you may do so by emailing Help@lookoptic.com. If you terminate your Account, any association between your Account and information we store will no longer be accessible through your Account. However, given the nature of sharing on the Services, any public activity on your Account prior to deletion will remain stored on our servers and will remain accessible to the public.


  1. You can use many of the features of the Services without registering, thereby limiting the type of information that we collect.
  2. You can always opt not to disclose certain information to us, even though it may be needed to take advantage of some of our features.
  3. You can delete your Account. Please note that we will need to verify that you have the authority to delete the Account, and activity generated prior to deletion will remain stored by us and may be publicly accessible.


We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we collect or use information, we will notify you by posting an announcement on the Services or sending you an email. A user is bound by any changes to the Privacy Policy when he or she uses the Services after such changes have been first posted.


We do not knowingly solicit information from or market to minors. If you are a parent or legal guardian who discovers that your child provided us with information without your consent, you may contact us in the manner described in the Contact Us section. If discover we have collected any Personal Information from a minor we will immediately remove that information.


Our website contains links to other websites, including social media sites, and icons to launch online web services. These websites may place a cookie on your computer, enabling that site to recognize users who may have visited our site. Your use of any third party site or web service may result in the collection or sharing of information about you, depending on the third party’s site or web service. We do not control those third party sites or web services, or their privacy practices, which may different from our practices. We do not endorse or make any representations about third party sites or web services.

The Non-Personal and Personal Information you choose to provide to share or is collected from you by such third parties is not covered by this Notice. We encourage you to review the privacy notices and settings on these third party sites and services with which you interact to make sure you understand how your information is collected, used, and shared by those third parties.


If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to help@lookoptic.com. We will make every effort to resolve your concerns.


July 1, 2016